Five roads to recovery through the power of light, hope and a second chance at life.

If you or a loved one are suffering from Post Traumatic Stress Disorder (PTSD) or a Traumatic Brain Injury (TBI), there may be drug free options available today, please share www.LightUpToLive.com and call your physician.

Before You Give Up, Light Up!

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TEAM

Randall Reed - Light Up To Live

Randall Reed - Executive Producer

Randall Reed and his wife Sherry are the owners and founders of World Class Automotive, Starbase Aviation and Reed Enterprises. Mr. Reed, along with his wife, Sherry have built a highly successful, Texas-based automotive dealership group on the foundation of managing from the ground up with over 35 years of automotive experience.

For over 27 years, Randall Reed has been recognized as one of the Top-100 Mega Dealers in the United States by Wards Dealer Business. He began as a diesel engine mechanic in the late 1970s and progressed through sales, finance and management. Mr. Reed leveraged his hands-on training, along with his many incredible business partners, into creating the third largest, award-winning, billion-dollar independent dealership sales organization with locations in Spring, Humble, Garland, McKinney and Dallas, Texas. In total, the group has received more than 30 top honor sales and service awards over the past 27-plus years.

In 2001, Randall Reed launched Starbase Aviation with one jet aircraft and a burning desire to recreate his incredible automotive success story in yet another transportation-based industry. Today, the company is known as Starbase Jet and is a leading jet charter, sales and management service that provides worldwide flight authorization and holdings. Randall Reed is not only the founder and CEO, he is an accomplished ATP-rated pilot. Along with a top-notch team of aviation professionals, Starbase Jet is recognized as one of the best in the industry.

The most recent addition to the Reed Enterprises is Reed Aviation. Reed Aviation was start in 2015 with Randall Reed as the CEO and an accomplished team of professionals that specialize in the buying and selling aircraft.

Randall Reed, is an active member and sits of the board of numerous organizations that support the overall health and wellness of individuals.

Randall Reed believes it is crucial to give back to the communities in which they work and live. In addition to the World Class Automotive operation charitable endowment, which has made many considerable donations to multiple organizations; each of the Reed's businesses also work with local and national charities

Mr. Reed has a simple equation for success: hard work, honesty and treating people fairly. Every day, the family-owned business works hard to instill solid philosophies, beliefs and morals throughout all facets of its operations.
Matthew JC - Light Up To Live

Matthew JC - Director

Matthew JC graduated with a business degree in Accounting and Marketing from the University of Connecticut. A career path in corporate retail buying at Caldor and CompUSA started a westward movement to the Dallas area from his Connecticut and Boston start. Always being the independent and visionary, JC moved from the corporate field allowing his energies to focus on creating new innovative strategies emphasizing a fresh market combining music and video production.

With an over achievers drive within his own business, his new styles of marketing and advertising expanded his out of the box concepts, allowing his business to expand to become, JC Creative Group. This period of growth advanced his position in the marketing/advertising business to achieve Four Lone Star Emmy Awards and Twelve Nominations for accomplishments that supports his creative work in the music production and production arena. From filming Movies, TV Shows, Commercials and videos for companies to creating Marketing campaigns, building websites to simply graphic design work, JC Creative Group, truly brings Vision To Reality.

Other notable awards include the 'FICTS' Film Festival Top Film Award in Milan, Italy for the movie, "The Secret Spot'(Music Supervisor). He has been awarded 20 Telly Awards and for his Advertising work in Commercials, Movies and Music Videos.

His latest movie Devil Has My Ear, which he produced and was the lead actor, has won a Lone Star Emmy as a top Documentary in 2013 and was awarded Top Ten in the LA Film Prize and 2 Pixie Awards for Special Effects.

His current movies and TV Show he is Directing/Producing is ‘Time Rich’, a feature film being shot in Dallas, Texas in 2016. ‘Life Behind Bars’, a look into the service industry, being released in 2016. ‘On The Verge’ Documentary Series based on the bands that are steps away from breaking down new barriers. And currently is filming the new documentary series entitled, ‘Operation Rock The Troops.
Ian Sharar - Light Up To Live

Ian Sharar - Editor and Visual Effects

Ian Sharar is a prodigy Director of Photography and Editor with experience in commercials, television shows, films, and music videos and has completed over 300 projects by the young age of 25.
Some notable projects include the "No Limits" campaign for Texas Motor Speedway, "This is the Place", CBS 11's Fall Promotions, Texas Rangers 2014 promotions, VP Racing Fuels Nationwide Commercial and "The Flipside with Michael Loftus" TV series.

Ian has shot music videos for artists such as Kirk Franklin, Meek Mill, Gucci Mane, and Birdman, and has had his work featured on MTV, BET, VH1, CBS to name a few.
His creativity and eye for lighting a room and capturing the essence of the script/storyboard through the camera to the editing screen to final product is unparalleled in a business populated by ordinary.
Aaron Fairooz - Light Up To Live

Aaron Fairooz - Director Of Photography

Aaron Fairooz began his production career as a commercial photographer in 2011. After 4 years of mastering lighting techniques and business practices, he has found his way back to his original passion of shooting video. He now owns and operates Fairooz Imaging, LLC. a successful production company specializing in advertising photography and video. With a clientele base mainly out of Dallas, Aaron Fairooz has begun to expand his business and image into multiple states. With 5 years of professional experience in photo and video production, Aaron Fairooz has recently been recruited into the film industry as a Director of Photography. Now working with multiple production companies, Aaron Fairooz is working on multiple film projects, traveling across the U.S. in search for the “perfect shot.” From start to finish Aaron Fairooz is a jack of all trades. He has been known to take a project at it’s earliest conception, and grow it to a full blown production, develop shot lists, casts, execute the actually shots and finish out all of the post production himself. Aaron Fairooz is a key player in the Dallas photography and video industry.
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Daniel Halseth - SEO/SEM/WEB & Information Technology

Daniel Halseth has configured digital strategy for numerous non-profit and for profit campaigns in the areas of political, military, automotive, private aviation and church entities. A range of services have been performed covering;

SEO, SEM, SOCIAL, MEDIA, CRM, PPC, ORM, WEB, TRAINING, MANAGEMENT, TRANSITION, CULTURE, FINANCE, UPDATES, TECHNICAL, HARDWARE, SOFTWARE, ANALYTICS, RECOMMEND, SALES, CUSTOMER SERVICE, RESEARCH, DESIGN, CREATIVE, PROJECT MANAGEMENT, MANAGED HARDWARE, NETWORK TRANSITION, REMOTE CONTROL, ACTIVE DIRECTORIES, CLOUD, DESKTOP SUPPORT, NETWORK, FTP, VPN, BACKUP, VIDEO PRODUCTION, ANIMATION,TOPOLOGY, VOIP, COLOCATION, MANAGED SERVERS, NETWORK SECURITY, SYSTEM MONITORING & EVENT NOTIFICATION, FIREWALL & INTRUSION PREVENTION, POLITICS, POLITICAL CONSULTING, CAMPAIGN REACH, DIGITAL STRATEGY, and ONLINE EDUCATION.

Daniel has a passion for helping people, especially our Veterans in getting access to technology and drug free solutions. Working with various non-profits including Light Up To Live he has personally experienced saved lives because of it.

If there is volunteer work around digital and sharing the message of 'hope' Daniel is somebody who wants to get it out there on the biggest stage possible with key players that enable that strategy like Mr. Reed's family of charities dedicated to the betterment of so many different walks of life.

Daniel enjoys a tactical planned out command center strategy connecting as much digital to the equation as possible through the human touch.